Wired Mag Article - The Google Algorithm

It was probably sometime before the turn of the century when my computer science professor mom told me to stop messing around with AltaVista (remember them?) and start using Google. Here is an interesting article on why Google has always been a better search engine than the others...

http://www.wired.com/magazine/2010/02/ff_google_algorithm/all/1

For the artist, I think it is important to understand that this algorithm basically governs the Internet's acceptance of your work... and should always be considered... even in its shortcomings (see Invisible Text projects at bradleycarter.com)